Just in time for National Day, Pocky is back with another pair of very Singaporean flavours. Following last year’s well-received Durian and Ondeh-Ondeh limited editions, Glico’s biscuit sticks now take on the country’s best-loved breakfast pairing: Kopi-O and Kaya Toast.
Badged under a cheeky “Pocky-Tiam” campaign, the two new flavours lean into local nostalgia. Pocky Kopi-O captures the roasted, slightly bitter notes of a classic kopi-o, while Pocky Kaya Toast channels the comforting sweetness of kaya on toasted bread. It is the kind of familiar-but-unexpected mash-up that tends to do well on the snack shelf here.
60 years of sharing
The launch lands as Pocky marks its 60th year. Since 1966, the brand has built itself around small moments of sharing, and this year’s #ConnectWithASmile campaign keeps to that theme, nudging Singaporeans to pass the box around, whether over a morning kopi run or a lazy weekend at home.
Where to find them
Pocky Kopi-O and Pocky Kaya Toast are on shelves now at major supermarkets and retailers, priced at S$1.85 per pack, while stocks last. As with most of these local-flavour runs, they are limited edition, so grab a couple if you spot them.
Craving more local-leaning treats this season? See the Golden Peony 2026 Mid-Autumn Collection, the Starbucks Unicorn Cream Frappuccino, and our other Singapore food finds.
