Three decades in, Starbucks Singapore is turning the spotlight on its regulars. The coffee chain has kicked off its 30 Years of Shared Moments campaign, a milestone celebration of the customers, partners and communities who have gathered over coffee since the brand first opened here. It arrives alongside the return of the Pumpkin Spice Latte and two headline merchandise collaborations, with Peanuts and Mandopop icon Jay Chou.
Share a memory, win a year of coffee moments
From 9 September, customers are invited to share their favourite Starbucks moments at starbuckssingapore30th.com. Selected submissions will be featured as part of the anniversary celebrations, and winners walk away with 30 complimentary handcrafted beverages plus an exclusive Starbucks 30th Anniversary gift. Every participant also receives a mystery thank-you treat.
A classic returns: the Pumpkin Spice Latte
Also back from 9 September is the seasonal favourite, the Pumpkin Spice Latte, a blend of signature espresso and steamed milk topped with pumpkin spice sauce, whipped cream and a dusting of pumpkin pie topping. Suited to the Singapore weather, it comes in cold formats too, including the Pumpkin Spice Oatmilk Iced Shaken Latte, Pumpkin Spice Coffee Frappuccino, Pumpkin Spice Cold Brew and Nitro Pumpkin Spice Cold Brew. It is available at all stores and via Mobile Order & Pay, as well as GrabFood and Foodpanda (Nitro excepted), while stocks last.
Jay Chou joins the celebration
The headline collaboration is a Jay Chou x Starbucks collection, launching 9 September. Expect a lineup of drinkware and collectibles carrying the Mandopop star’s signature aesthetic, giving fans a new way to mark the anniversary.
The Great Pumpkin arrives with Peanuts
From 15 September, the Peanuts + Starbucks Collection lands, inspired by the 1966 Halloween special It’s the Great Pumpkin, Charlie Brown. The 10-piece range features beloved characters alongside the mythical Great Pumpkin, including a limited-edition Snoopy Glass Cold Cup with a Woodstock straw topper, a pumpkin-coloured hat and a seasonal green scarf, plus a die-cut Snoopy Starbucks Card.
Whether you are in it for the coffee, the collectibles or the nostalgia, there is plenty to mark the milestone. For more from the brand, revisit the Starbucks 30 Years adventure journal and pins and the Starbucks Mid-Autumn mooncake collection. Craving something more substantial? See what is on at CLOVE’s Taste of Korea buffet.
