K-pop fans in Singapore — the Listerine ENHYPEN Singapore campaign is now live on Shopee, with a limited-edition keyholder, signed posters and a chance for three lucky fans to meet ENHYPEN in Korea. ENGENEs, this one’s for you.
The campaign is exclusive to Shopee for the first two weeks from 4 May, 8pm, before any wider rollout, and pairs the Listerine Total Care line with seven exclusive ENHYPEN designs of the Special Keyholder. The framing — “completes your daily routine perfectly” — leans into the idea that good mouth care is a small, pleasant ritual, with ENHYPEN’s seven members each fronting a different design fans can collect.
What’s in the Listerine x ENHYPEN Shopee campaign
- Listerine x ENHYPEN Special Keyholder — limited-edition, seven designs to collect. Free with a minimum spend of S$20 on Listerine products in a single Shopee transaction (terms and conditions apply, while stocks last).
- Signed ENHYPEN posters — additional purchase-based rewards baked into the campaign for the keenest fans.
- Shopee-exclusive bundles and vouchers — campaign-period stack-on savings on selected Listerine SKUs.
- Lucky draw — meet ENHYPEN in Korea — three winners stand a chance to fly to Korea for a meet-and-greet. Eligible Listerine x ENHYPEN purchases on Shopee enter the draw (terms and conditions apply; refer to the campaign factsheet via Shopee for full eligibility, period and prize details).
When and where to buy
- Platform: Shopee Singapore — search “Listerine ENHYPEN” or visit Listerine’s official store on Shopee.
- Campaign window: Live from 4 May 2026, 8pm. The first two weeks are Shopee-exclusive — if you’re holding out for the keyholder, that’s the window.
- Minimum spend for the keyholder: S$20 in Listerine products in one transaction.
- Stocks: Limited edition, while stocks last. Popular ENHYPEN drops in Singapore have historically moved quickly, so the keenest ENGENEs may want to set a phone reminder for 8pm on 4 May.
Why it’s a clean fit for Singapore K-pop fans
Functional-product collabs with K-pop groups have become a recurring strategy for brands trying to reach Gen Z and millennial fans in Southeast Asia, and Listerine is leaning into it well here. The mouthwash range is something most households already buy, so the keyholder reward becomes a low-friction add-on for ENGENEs already in the supermarket aisle. The keyholder’s seven designs, one per ENHYPEN member, also tap directly into K-pop’s collecting culture — Heeseung, Jay, Jake, Sunghoon, Sunoo, Jungwon and Ni-ki each have their own version.
The lucky-draw flight to Korea raises the stakes further. For Singapore fans, even a slim chance at meeting ENHYPEN in Korea makes the eligible Shopee purchase feel less like a regular grocery run and more like a campaign moment. Pair that with the Shopee-exclusive bundles and the two-week head start, and Listerine has set this up as the kind of campaign that ENGENEs will want to be early to.
Reading the campaign factsheet (available via Shopee) before checkout is worth the few minutes — it spells out the exact eligible SKUs, redemption mechanics for the keyholder, the lucky-draw entry process, and any city or transaction limits.
More Singapore deals and K-pop coverage
For more Shopee and Listerine-adjacent campaigns, see our Deals section. For other K-pop-meets-lifestyle moments in Singapore, our What’s Happening hub keeps track of the bigger drops.
Article based on a media pitch from Shopee Singapore PR. Campaign visual courtesy of Shopee / Listerine.
