Novena just got a whole lot more exciting. Velocity@Novena Square is welcoming a fresh wave of openings from end-April to May 2026, spanning dining, lifestyle, wellness and entertainment. Leading the charge is the highly anticipated arrival of Lady M, which opens today, 24 April, with a Velocity-exclusive treat that dessert lovers will not want to miss.
Lady M Opens at Velocity — with a Velocity-Exclusive Dubai Chocolate Cake
The celebrated New York confectionery brand Lady M makes its Velocity@Novena Square debut today (24 April), and to mark the occasion, they’re offering a Velocity-exclusive Dubai Chocolate Cake — available only at this outlet, from 24 April to 1 May 2026. If you’ve been following the Dubai Chocolate trend, this is your chance to experience it in Lady M’s signature mille crêpes format. Lady M will be located next to the Customer Service Counter on Level 1.
SAM SAM SAM Samgyetang Comes to Velocity in May
Arriving in May 2026 is SAM SAM SAM Samgyetang (#02-46) — a Korean dining concept dedicated to traditional samgyetang (ginseng chicken soup). Spanning over 2,000 sq ft, the warm and restorative restaurant serves slow-simmered ginseng chicken soup alongside dakgomtang and other chicken-based Korean dishes. The concept comes from the team behind MODU Samgyetang, the Korean dining brand credited with popularising samgyetang as a specialty in Singapore.
New Arrivals Already at the Mall
These exciting additions join a roster of recent openings that have already livened up the Velocity scene:
- LONGJING — now open, offering a refined dining experience
- Dorifto! (Carpark 6A) — Singapore’s first indoor electronic mini drift car experience, inspired by Japanese touge roads. Opened 16 April, this is built for everyone from car enthusiasts to first-timers, with a space of over 4,000 sq ft designed to make drifting safe, accessible and seriously fun
- Dr Stretch — professional stretch therapy, now open
- Tang Shan TCM & Massage — traditional Chinese medicine and massage, now open
Vivino, the well-known wine discovery platform, is also set to open at Velocity in May 2026.
Plan Your Visit
Velocity@Novena Square is located at 238 Thomson Road, Singapore 307683, a short walk from Novena MRT Station. With so many new offerings arriving across dining, wellness, lifestyle and entertainment, there’s never been a better time to make a trip down. For more things to do and eat in the area, check out our Food & Drinks section and our guide to what’s happening in Singapore.
