Conversations with a Visionary: Inside the Mind of Andrea Michelangelo Pacella, VP Global Marketing & Communication, Leica

    We had the privilege of attending the unveiling event of the Leica SL3, where we were joined by Leica’s VP of Global Marketing and Communication.

    As avid photographers, we were eager to delve into some pressing inquiries that resonate with enthusiasts worldwide.

    1. Expanding Reach: Leica has established itself as a premium brand catering to a specific segment of photographers. Is the company considering developing more mirrorless cameras at accessible price points while preserving the core Leica experience?

    2. Videography Focus: While renowned for photography, are there plans to enhance Leica‘s offerings in the videography realm?

    3. Xiaomi Leica Collaboration: Apple is known for user-friendly photo and video features. While Huawei’s partnership offered strong photography capabilities, videography remained a weaker point. Will the Xiaomi Leica collaboration prioritize user experience like Apple, or will its focus remain primarily on photo quality?

    Catch the entirety of Wilber’s conversation with Andrea Michelangelo Pacella, VP of Global Marketing & Communication, in the full video.

    Wilber Suen
    Wilber Suen
    Embrace happiness! I have a passion for savoring delectable cuisines, unwinding in the soothing ambiance of jazz and piano bars, indulging in rejuvenating aromatherapy spa sessions, and staying up-to-date with the latest in technology and cars. My heart beats for all things Thai, as evidenced by my role in running, a Thailand-focused platform. Whether you spot me in Singapore or Thailand, be sure to say Hi and share a moment of joy!

    Latest articles


    Related articles


    Please enter your comment!
    Please enter your name here